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About us

Bringing Cultures Together Through Food and Essentials.

Who We Are !

Welcome to AfroAsia Market!

Founded in 2004 in Italy, AfroAsia Market has grown to become your trusted minimarket with one location in Novara and two in Vercelli. With years of experience in selling products from Asia, Africa, and South America, we specialize in offering diverse food and household essentials at the best possible prices.

We take pride in providing a wide range of carefully selected African, Asian, and global products to meet the needs of our customers. Whether you’re searching for familiar flavors from home or looking to discover new tastes, AfroAsia Market is here to bring the world to your doorstep—all at prices that are hard to beat.

Our Mission

At AfroAsia Market, our mission is simple: to connect cultures and communities through high-quality, affordable products. We strive to create a shopping experience that celebrates diversity, ensures convenience, and supports the everyday lives of our customers.

Our Vision

To be the leading destination in Italy for ethnic and global food, bridging cultural gaps and promoting inclusivity in every household.

We aim to celebrate diversity by offering a curated selection of authentic products from Asia, Africa, and beyond, bringing the essence of various cultures to your table. At AfroAsia Market, we are committed to quality, affordability, and customer satisfaction, ensuring that everyone feels at home, no matter where they come from.

Our Story

AfroAsia Market was established in 2004 in Italy with a vision to connect communities through the universal language of food. Starting with a single minimarket in Novara, we have since expanded to two additional locations in Vercelli. Over the years, we have built extensive experience in sourcing and selling high-quality products from Asia, Africa, and South America, ensuring that every item on our shelves reflects the rich tapestry of cultures worldwide.

Driven by a passion for diversity, AfroAsia Market is more than just a marketplace – it’s a bridge between continents. Whether you’re looking to rediscover the flavors of home or explore new culinary horizons, we are here to bring the world closer, one meal at a time. Our mission is to offer affordable, authentic, and carefully selected products that inspire inclusivity, nurture cultural connections, and create lasting memories.

Our Values

​Diversity and Inclusion : At AfroAsia Market, we take pride in celebrating the rich and vibrant cultures of Africa, Asia, South America, and beyond. Our shelves are filled with products that bring communities together, fostering cultural understanding and appreciation.
​Quality and Excellence : With over two decades of experience, we are committed to providing high-quality, authentic products that meet the diverse needs of our customers. We carefully select every item to ensure you receive only the best.
​Customer Satisfaction : Your satisfaction is our top priority. Whether you're shopping for familiar flavors from home or exploring new culinary experiences, we are here to make your journey seamless and enjoyable.
​Empowerment and Respect : We believe in creating a welcoming and respectful space for everyone – from our customers to our dedicated team. At AfroAsia Market, we aim to empower our communities by building connections and promoting inclusivity.

Why Choose AfroAsia ?

​A Diverse Range of Products : Explore an extensive selection of authentic African, Asian, and South American products, alongside household essentials from around the globe. We bring the world’s flavors and traditions to your doorstep.
​Unbeatable Value : Enjoy affordable prices without compromising on quality. At AfroAsia Market, we strive to make premium, culturally significant products accessible to everyone.
​A Welcoming Atmosphere : Step into a shopping environment that celebrates inclusivity and cultural diversity, designed to make every customer feel at home.
​Exceptional Customer Service : With over two decades of experience, we are committed to prioritizing your satisfaction, offering personalized assistance to meet your unique needs.

Meet the Team

Tony Fred, Floral Director

Tony leads the creative vision for the shop.

Mich Stark, Operations Manager

Mich makes sure everything runs smoothly.

Aline Turner, Bouquet Designer

Aline is the mastermind behind our bespoke floral arrangements.

Iris Joe, Customer Relations

Iris ensures that each customer has a delightful experience.